Mink is an innovation driven beauty company rooted in technology. We drive bold ideas to push boundaries and unlock extraordinary possibilities. We strive to deliver exciting experiences that delight our users and celebrate their individuality.

Mink has been honored with a number of awards including WWD Disruptor of the Year in 2016. National and international media and press coverage includes: NBC Today Show, CNN, CBS, BBC, Forbes, Businessweek, TechCrunch, Vogue, Harper’s Bazaar and Allure. The company was founded in 2014 and is based in New York City. 

Grace Choi
Grace Choi
CEO, Co-founder, Inventor
Janet Kim
Janet Kim
President, co-founder

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Grace Choi | Janet Kim